José
Antonio
Cerqueiro
Crafting Stories for Bold Brands.
Hola!
Welcome to my world of storytelling! As a filmmaker and creative professional, I thrive on crafting unique narratives that perfectly align with the voice of the world's biggest brands. From thought-provoking documentaries to eye-catching commercials, I lead dynamic teams to bring every vision to life, guiding projects from pitch to final product. Whether I’m on set directing a talented crew or in the studio brainstorming fresh ideas, I strive to create standout content that shines through. Let’s collaborate to tell your brand’s story in a way that captivates and resonates!
Jefferson’s Bourbon
Pernod Ricard wanted to showcase its new premium bourbon alongside the highly anticipated show The Penguin on HBO. To immerse viewers in this world, we crafted a sophisticated, cosmopolitan cast within a unique gothamesque environment. I wrote the script and directed a talented team of illustrators and animators to bring this vision to life, blending bourbon elegance with Gotham's allure.
NerdWallet
In partnership with MediaHub, I wrote and directed a brand-new Gotham superhero to tackle the ultimate villain: bad financial advice. Debuting at HBO’s The Penguin premiere, our hero fights to deliver trustworthy guidance and cut through the noise. With top DC illustrators on board, we brought this truth-seeker to life—shining a light on real advice in a city full of misinformation.
The milestone initiative
For Ally Bank’s Milestone Initiative, I wrote and directed a short film as part of a larger campaign with Ally, DC, Milestone Media, and Warner Bros. Discovery. This initiative aims to mentor and empower the next generation of comic storytellers from Black and diverse backgrounds, supporting them both professionally and financially.
Expedia
I wrote and directed this short film for Expedia, capturing the hidden beauty of Mexico's Yucatán. We followed Camila Jaber, Mexico's top female free diving champion, and explored cenotes, jungles, ancient cities, and local cuisine—revealing the magic of the region both above and below the surface.
LEGO
To launch LEGO’s new stunt rider set, I crafted a story that brought the thrill of a stunt park to life. After they gave the green light, I headed to Southern California to direct the shoot. It was a blast capturing the action and excitement of these mini daredevils in action!
GREAT BIG STORY
During my time at CNN's Great Big Story, I produced and filmed dozens of short films across the globe. In one unforgettable week in Mexico, I met the Muxes, Mexico’s third gender, and cooked authentic Zapotecan cuisine prepared the same way for centuries—a glimpse into the depth of cultural stories I’ve captured.
lenovo + dreamworks
Lenovo approached us to create a branded content piece spotlighting their powerful data centers and workstations, trusted by top professionals worldwide, including DreamWorks. I directed this piece to showcase Lenovo’s role in enabling world-class creativity and innovation.
INTel
I conceptualized and directed this short film about The Million Girls Moonshot, an Intel Foundation-supported program inspiring girls to pursue STEM. Featuring Dr. Echazarreta, the first Mexican woman in space, the film highlights her mission to motivate young women in science and math and promote equitable opportunities.
GEneral Motors
During the pandemic, General Motors wanted to inspire the next generation of engineers and promote STEM fields, specifically by featuring their young, diverse employees. I directed this project remotely, working closely with GM’s team to bring their vision to life, even amid the challenges of distance.
Let’s work
Together
It all begins with an idea. The way you tell your story can make all the difference.